If you’re not familiar with Etsy, it’s an e-commerce website where people can buy and sell handmade or vintage items, as well as art and craft supplies. It’s the perfect place to sell unique items that you’ve made yourself, and with a little bit of effort, it can be a great way to make some extra cash.
Etsy is an online marketplace where artists and crafters can sell handmade products. It’s an excellent platform for small businesses because it gives them a way to reach a global audience of buyers. A well-known and trusted site, the platform has a built-in audience of buyers who are looking for unique, handmade items.
According to a study by Shopify, in 2017, there were 1.93 million active sellers on Etsy. The competition is fierce but not as frightening if you consider the number of potential customers. And with the right tools and strategies, you can be one of those successful sellers.
73% of all Etsy sales come from shops with less than $5,000 in annual sales, and more than half of all Etsy transactions take place outside the United States. This can only mean one thing: your customer base is going to be made up of virtually the entire planet.
Why should you consider selling your products on Etsy?
Starting a small business can be a daunting task. There are so many things to consider — what products to sell, how to market your business, and where to set up shop. If you’re looking for an easy and affordable way to start selling your products online, Etsy may be the perfect solution. Setting up a shop on Etsy is easy, and you can start listing your products in just a few minutes.
There are a few reasons why Etsy is a great platform for small businesses. First, it’s an incredibly popular website — over 30 million people visit Etsy every month, and many of them can become potential customers.
Second, Etsy is very user-friendly. Buyers can easily search for the items they’re interested in, and sellers can set up their shops to be as simple or complex as they like.
Third, Etsy fees are very reasonable. There’s a small listing fee for each item and a transaction fee of 3.5% when an item is sold. This is much lower than other e-commerce platforms, such as Amazon or eBay.
How can Etsy help small business owners?
First and foremost, you don’t need a lot of money to get started on Etsy. All you need is a computer and an internet connection, and you can set up your own shop in just a few minutes. This makes Etsy a great platform for start-ups and small businesses with little to no budget.
You can start selling on Etsy without any experience. You don’t need to have a background in e-commerce or marketing. All you need is an appealing product. You can sell your products to people all over the world, and you don’t need to set up your own website or shipping infrastructure.
You can also use Etsy to test out new products and ideas. If you’re not sure whether a product will be successful, you can list it on Etsy and see if there’s any interest. If people are buying your product, then you know you’ve got a winner.
Etsy is a great way to build up your brand. When people buy from you on Etsy, they’re not just buying a product — they’re buying into your brand. And when they share your products with their friends, they’re helping to spread the word about your business.
Can anyone sell on Etsy?
Yes, pretty much anyone with a small business can sell on Etsy. You don’t need to have a lot of experience or knowledge about e-commerce to get started. If you’re thinking about selling on Etsy, here are a few things to keep in mind:
Make sure your products are unique.
Etsy is all about selling unique items, and this means you should impress your audience with products that stand out from the crowd. If you’re selling items that are similar to what’s already available on the site, try to find a way to make your products different or better.
Take great photos.
Since shoppers can’t physically see or touch your products, you should post high-quality photos that show off your items in the best light possible. Good photos will help your products stand out and attract buyers.
Write detailed descriptions.
The key to Etsy success lies in the product descriptions. Provide as much information as possible about the products you’re selling. Include all the details shoppers would need to know, such as materials used, dimensions, color, etc.
Offer good customer service.
Etsy is a community-based marketplace, so good customer service is essential for great reviews and loyal customers. This includes responding to buyer inquiries promptly, packaging items carefully, and providing tracking information when items are shipped.
Price your products competitively.
Remember that shoppers on Etsy are looking for good deals, so make sure you price your products competitively. Take a look at what similar items are selling for and price your products accordingly.
How to start your first Etsy shop
Starting your first Etsy shop is the easiest part of the process. Create an Etsy account and fill out your profile. List your e-mail address, website, and social media links so potential customers can find you online. Then, start creating your listings!
To create a listing, click on the “Sell on Etsy” link at the top of Etsy.com and then select “Start Selling.” You’ll be prompted to choose your shop language, country, and currency, and then you can present your products.
Be sure to take great photos of your products and write detailed, keyword-rich descriptions to help potential customers find your listings. You can also use Etsy’s built-in tools to promote your shop and listings on social media and through e-mail marketing.